ON-PAGE SEO TUTORIAL FOR BEGINNERS | HOW DOES IT INCREASE BLOG TRAFFIC

On Page SEO Tutorial for Beginners | How does it Increase Blog Traffic ?

On Page SEO Tutorial for Beginners. If you are not a beginner and you know about SEO, then you must be knowing What is On-Page SEO ? There is no doubt that internet is a very noisy marketplace. There are crores of websites and blogs here, while thousands of blogs are also being made every day. In such a situation, it is really a very difficult task to make a different identity of your website. At the same time, if your article or post does not rank in first page of the Search Engine, then it is very difficult to get traffic.


You must be thinking that how to increase the traffic of your blog. On Page SEO is the only technique with which you can rank your website properly, as well as make it visible to the internet.


Over the years, these On-Page  SEO "rules" have changed to a great extent as Google always wants to provide the best results to its viewers. Now, in a standard search result page, such pages are shown in which you may not even get the exact match query or keyword in their title tag or meta description.


Now we are dealing with many ranking algorithms in which Hummingbird, Panda, Rankbrain and Semantic etc. are in the main page. Google is gradually becoming smart. In this case, your On-Page SEO Strategies also needs to be improved.


There are many people who only start their own blogs but they do not know anything about SEO and how to implement them simultaneously.


In simple language, SEO i.e. Search Engine Optimization are techniques which if a blogger implements in his blog and articles then he can easily rank his articles in Google. So if you rank your post or blog better then it increases high chances of organic traffic coming to your blog.


Generally there are multiple types of SEO but the most important are On-Page SEO, Off-Page SEO and Technical SEO. 


In this article we will only know about two major types of SEO i.e. On-Page SEO and Off-Page SEO.


On-Page SEO refers to all the things that you do in your website so that it can be easily ranked in search engines, in this page titles, internal linking, meta tags and descriptions, etc. are the main ones.


Off-page SEO is referred to all the things that you do outside your website and with this they help you to rank high in search engines. Article Submission, Social networking, forum and blog marketing, etc. are main in this.


So today I thought that why you people should not be given complete information about On-Page SEO Tutorial for Beginners and and How can you use these On page SEO techniques properly in your blogs to improve your ranking. Then let's start without any further delay.


Table of Contents :

• What is On-Page SEO ? 

• How to do On-Page SEO ? ( Tutorial for Beginners )

• On-Page SEO Techniques for Beginners

• Importance of Content in On-Page SEO

• What is the main Difference between On-Page SEO and Off-Page SEO ?

• Why is it necessary to do On-Page SEO ?

• What is the Importance of having a User Friendly website in On-Page SEO ?

• What are the Major Factors of On-Page SEO ?

• Which is more important Between On-Page SEO and Off-Page SEO ?

• Conclusion

What is On-Page SEO ?

On-Page SEO

On-page SEO (also called On-Site SEO), these are the multiple components referred to a website so that the website can be optimized properly.


The goal in this is that the pages of the site should be set in such a way that it is visible in the top pages of search engines and can attract more traffic.


For doing this, you have to optimize its content, architecture and HTML code.


Every factor of On-Page SEO is controlled by you in the interface of your website. Therefore, it is very important to do it correctly.


Where On-page refers to both content and HTML source code of a page, Off-Page SEO refers to links and other external signals. When both SEO techniques are used in the right way, then these will definitely help in making your pages rank higher in Google.


A user stays in a new website for about 8 secs, to interact with that website. At the same time, more the interaction and engagement, the more time user will spend on your site, the better their experience will also be.


If On-Page SEO is implemented in the right way, then you will definitely get a boost in the traffic of your blog.


Also Read 👇


👉 What is SEO and How to do SEO ? ( For Beginners )


👉 What is White Hat SEO and Why it's Important ?


👉 What is Black Hat SEO and Why its's Dangerous ?


👉 Off-Page SEO Tutorial for Beginners

How to do On Page SEO ? ( Tutorial for Beginners )

On-Page SEO includes all the on-site techniques that you can implement in your webpages so that they rank higher in the SERP.


It uses both content and technical elements to improve the quality of the page, so the more effectively you do On-Page SEO, greater is the chances that your website will get more relevant traffic.


By the way, there are many different technical aspects of On-Page SEO Tutorial for Beginners  which can be optimized, these are the main ones in it:


• Title Tags

• Headings

• URL Structure

• Alt Text for Images

• Site Speed

• Internal Links

• Meta Descriptions

• Responsiveness

On-Page SEO Techniques for Beginners

Let us now know about the best practices of On Page SEO. We can use these On Page SEO Techniques in our article, so that we can easily implement On-Page SEO for better ranking.

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• Title Tags

Title Tags are called HTML elements that you use to give the name of a webpage and these are displayed as clickable result title in SERPS.


Each title tag should be unique, descriptive, together it should provide information about the page about what the page is about, they also have to be optimized with a keyword and their length should be within 60 characters.

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• Headings

Headings are the titles that you give to your content, and they should be in H1 format for better results. Headings should always be more focussed on relevant and descriptive words, along with them they should be optimized with keywords so that it does not look like keyword stuffing at all.


Also you can break your content into smaller parts also, for this you can use subheadings (H2 to H6), but note that do not do much repetition of keywords or phrases in the post.

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• URL Structure

The importance of URL Structure increases when search engines determine how relevant a page is compared to a query, and it must be a little bit descriptive according to the subject of the page. If you want, you can also optimize URLs with keywords, as long as they are relevant. 


For example, a better URL structure would be 

✔   https://yoursedupoint.in/onpage-seo-tutorial-for- beginners 

Compared to below URL

❌  https://yoursedupoint.in/seo%m=1?-tutorial%for%beginners

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• Alt Text

Alt Text or alternative text provides more information to search engines about an image, however, it is mostly used to describe images for web visitors who cannot see them.


Therefore, alt text should be very specific and descriptive for image content, it should be 125 characters or less, and should be optimized by keyword or phrase only if it is appropriate.

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• Page Load Speed

Page Load Speed is very important because slow-loading pages have high bounce rates. A survey has revealed that 47 percent of people want their site to open within 2 to 4 secs, and about 40 Percentage goes away only after 4 secs.


In such a situation, it has been seen that search engines penalize those slow-loading pages with lower ranking, so become aware of fastening the page speed of your blog.

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• Internal Linking

Internal links, they help the visitors very much to navigate in the site easily, as well as they help the search engines to understand your site and to index pages, so that you can easily get higher rank. At least you can do so much that you can link back every page of your site with its category or subcategory page.

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• Meta Descriptions

Meta Descriptions are mostly brief (short) but different descriptions that expand into title tags summarize the content of the page and tell web users why they should read your content instead of other articles. This meta description is visible below the title and URL, it should be numbered within 160 characters.

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• Responsive

Responsiveness is a design element that ensures that your page will display correctly on any device, including mobile devices, tablets and desktop. This is going to be an important factor in the future too, because slowly people of all ages are using mobile devices for online search.

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• Keywords

The element that matters most is keywords. It is like a sticky gum that binds your On-Page SEO strategy with each other, these can be combined with all the technical elements so that the right viewer can reach you at the right time.


To make them more effective, keywords will have to be researched and they must also be selected carefully, in addition they should be implemented in a very natural way in the content so that the problem of stuffing does not arise.

Importance of Content in On-Page SEO

Where technical aspects are important, Content is a very crucial element of On-Page SEO because it is the thing that brings traffic to your site.


But in the recent times, such content is of no importance, but the present-day web users are always in search of relevant, interesting, engaging, and informative content that can fulfill their needs.


By the way, there are many types of these contents like:-

• Blogs

• Web Page Copy

• Videos

• Infographics

• Podcasts

• Whitepapers

• Ebooks

• Interviews

• Case Studies

• Original Research

• Reviews

• Instructional Articles

• Quizzes and Poles


At the same time, it is also an important thing that viewers do not like the contents that requires login, or it is a copyrighted material etc.

What is the main Difference between On Page SEO and Off Page SEO ?

If you ask any SEO expert, you will get the same answer that for the success of your blog you need both On-Page SEO and Off-Page SEO. When it comes to the search engine rankings of your blog, then both these things work completely differently.


So let's know what are the differences between these two. To understand this, one must go to the basic level exactly how the search engine works.


When the search engine is evaluating a site, then it mainly takes two things into consideration in the web.


1. On-Page SEO This shows what your website (or your page) is about mainly the contents.

2. Off-Page SEO This shows how much authoritative and popular your site is


To put it simply, On-Page SEO factors are used to know what you want to rank, while how high you can rank, for this you have to use Off-Page SEO factors.


Off-Page SEO is the set of factors that occur in other websites and which help in improving the position of your website in search engine results page (SERPs).

Some of the major factors of Off-Page SEO are:

• Links that are in other websites which point to your website.

• The mention of your brand across the web

• User behavior and engagement in your website

• Shares in social media


Off-Page SEO, is considered to be the way of promoting your site by other websites in multiple ways. For example, link building and promotion on social media.

Why is it necessary to do On-Page SEO ?

Most people have basic knowledge of SEO in which they know only to place keywords on the page in On-Page SEO. There are no doubt that keywords are very important for On-Page Optimization, but with it there are many other things that are very important to know and implement.


Soon you will know about it, in On-Page optimization:


• Keywords

• Copywriting

• Media

• Links

• User Experience 

• Along with conversions.


It is very important to understand all the On-Page SEO factors correctly and execute them because only by this you can rank up in google.

What is the importance of having a User-Friendly Website in On-Page SEO ?

On-Page SEO factors include both front end (content) of your site and backend (HTML code) simultaneously.


Google's algorithm tracks the quality and user-friendliness of your website, that is also how:


1.) Their bot crawler interacts with backend and

2.) How real humans interact with front end


Before going to other On-Page SEO factors, let's know why a user friendly website binds them together.


You can keep things under control in your site but you cannot control how long users will stay in your site. A user-friendly website encourages human engagement.


If the Front-End content is not as much appealing, user-friendly and relevant, then most people will go to other websites.


So when you perform On-Page SEO, then keep in mind that a user-friendly experience means that when someone comes to your website page then:


• They should clearly understand what your webpage is about.

• This page should fulfill or be relevant to their search intent (their search keywords)

• They should feel that this page is very useful and this will increase the ranking of the page.

What are the Major Factors of On-Page SEO ?

Although there are many factors of On-Page SEO, but let us know about some specific factors.


Actually these factors can be divided into two parts, first is Front-End and second is Back-End factors.

• Front-End Factors

These are the factors that are visible to the users who come to visit the site. Let's know more about them


Value - Does your article provide proper value to users ? Headline, topics, and images are main among these things.


User Experience - Does your site load quickly? Is it easy to navigate ? Can it be opened easily on any device ?


Keywords and Content - Are your keywords and content optimized for search ? In other words, do you use such keywords and phrases that users are actually looking for in the Search Engine ?

• Backend Factors

Whereas in the  backend, Google is making some opinions according to the relevance of your page, which includes things like:


Bot-Friendliness - Is your data organized so that Google's Search Engine bots are able to crawl through them easily and know what they are about ?


Metadata - Do you have any information about your page in your HTML codes? Such as meta descriptions, URLs, and title tags, etc.


Mobile-Friendliness - Is your site properly optimized for viewing in mobile? Is your site design responsive?


Both front end and backend refer to a website when it comes to SEO.

Which is more important between On-Page SEO and Off-Page SEO ?

It is absolutely not true to say that On-Page SEO is better or Off-Page SEO. It is just difficult to answer that the foundation of the house is more important or the roof. Both On-Page and Off-Page SEO work together and this can improve the Search Engine rankings.


Just as all things have different importance for a house, in the same way the foundation as well as the roof have their own importance. Building a house is not only everything, but maintainance of it from time to time is equally important.


Therefore it is very important to give equal importance to everything in SEO.

Conclusion

I hope I have given you complete information about what On Page SEO Tutorial for Beginners  and I hope you have understood about On Page SEO. It has always been my aim to provide compelte information on this topic to my readers so that they dont have to search for any furthet information on internet regarding this topic.


This will also save their time and they will get all the information at one confined place. If you have any doubts about this article or you want that there should be some improvement in it, then tell us by writing down comments. 


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