How to do SEO and How to increase Organic Traffic of Blog ?
A beginner who is new to blogging will definitely want to know How to do SEO and How to increase Organic Traffic of Blog. A lot of people are going through search queries on google but still they are confused. But before learning complete tutorial about SEO, first you have to clear your SEO basics.
One thing I noticed is that whenever we need to know about something, we use Google to get our answers. While searching, we get millions of results, but only the best of them find the first place of search engine.
Now the question arises that how does Google or any other Search Engine know that there is a proper answer in this content so that it should be put in the first place. This is where the concept of SEO comes. This is the only SEO (Search Engine Optimization) that makes your site's pages rank in Google.
Now if this is the case then How to do SEO ? This means how SEO is done so that we can get our blog articles ranked in the first page of Google.
If you have any questions related How to do SEO and How to increase Organic Traffic of Blog then this article is going to be full of information for you. So keep reading till the end to get complete information about SEO. Then let's start without any further delay.
Table of Contents :
• What is SEO ( Search Engine Optimization ) ?
• How does Search Engine finds out which Page to Rank or Index ?
• How to do SEO to Increase Traffic of Blog ?
• What are the Types of SEO ?
i.) On-Page Optimization
ii.) Off-Page Optimization
iii.) Technical SEO
• How to do On-Page SEO ?
• How to do Off-Page SEO ?
• Conclusion
What is SEO ( Search Engine Optimization ) ?
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| Increase Blog Traffic |
SEO stands for Search Engine Optimization. This is a process that you can use to improve the rank of your blog articles in the Search Engine.
Google displays the links in its search results that they consider are of good content and have more authority than others.
Authority means how many more pages are linked to the top page link of a website. The more pages related to it, the more the authority of that page will also be.
The main job of SEO is to increase the visibility or to promote any brand in organic search results. This makes the brand easily get a good exposure, along with its articles rank high in SERPs. Which brings more visitors to them, which increases the chances of more conversions.
How does Search Engine finds out which page to rank or Index ?
Search Engines have only one purpose. Their aim is to give users the best answer to their question.
Whenever you use them, their algorithms select the same pages which are more relevant to your question. And then they rank it, later they are displayed in the top pages.
To choose the right information for users. Search Engines mainly analyze two things more:
These are two things :
• The first is what is the relevance between Search Query and the content of the page.
• The second is how much is the authority of the page.
For Relevancy, the Search Engine accesses them by other factors such as topics or keywords.
The authority is measured according to the popularity of the website. Google predicts that the more a page or resource will be on the internet, the more good content will be in it for the readers as well.
At the same time, to analyze all these things, these search engines use complex equations, which are called search algorithms.
Search Engines always wants that their algorithms should remain secret. But over time SEOs have learned about some such ranking factors so that you can rank a page in the search engine.
These tips are also called SEO strategies. You can rank your article by using it.
Also Read 👇
👉 What is SEO and How to do SEO ?
👉 On-Page SEO Tutorial for Beginners.
👉 Off-Page SEO Tutorial for Beginners.
👉 What is White Hat SEO and Why it's Important ?
How to do SEO to increase Traffic of Blog ?
If you want to learn how to do SEO before that you have to know about different types of SEO. You may be able to do them correctly after learning about them.
What are the Types of SEO ?
• On Page SEO
• Off-Page SEO
• Technical SEO
• On-Page Optimization
In On-Page Optimization, more attention is paid to a particular page of any website. Performing this optimization is completely under our control. Several things comes under it, such as A.) High-Quality Keyword, rich content preparation. B.) Also optimizing HTML, which includes title tags, meta descriptions, and subheads etc.
• Off-Page Optimization
Off-Page Optimization is done outside the page. Under this comes things like creating back-links, page ranks, bounce rates etc.
• Technical SEO
How to do On-Page SEO ?
On-page SEO factors are the factors that are related to the elements of your website. The technical set-up under On-Page factors - the quality of your code - textual and visual content, as well as the user-friendliness of your site.
We should understand that On-Page SEO techniques are those which are implemented in the website to increase the performance and visibility of the website.
Let us now know about some similar On-Page techniques: -
1. Meta Title : It describes your website with the help of primary keywords and it should be between 55–60 characters, because if it is more than that, then they gets hidden in Google Search.
2. Meta Description : It helps to define the website. Each page of the website should have a unique meta descriptions. Which helps sitelinks to automatically show them in SERPs.
3. Image Alt Tags : Every website has images but google does not understand them, so with the image we should also provide an alternative text so that the search engine can also understand them easily.
4. Header Tags : These are very important, together they have a big contribution to correctly categorize the entire page. H1, H2 etc.
5. Sitemap : Sitemap is used to crawl website pages so that google spider can easily crawl your pages and index them. There are many different sitemaps such as sitemap.xml, sitemap.html, ror.xml, news sitemap, videos sitemap, image sitemap, urllist.txt etc.
6. Robots.txt : Robots.txt is very important to index your website in Google. Websites that contain robot.txt are soon indexed.
7. Internal Linking : Interlinking is very important to easily navigate through pages of the website.
8. Anchor text : Both your anchor text and url must match with each other, this makes it easy to rank.
9. Url Structure : The URL structure of your website should be short and keyword rich, it should also be seo-friendly so that it can be easily ranked. Also each url should have a targeted keyword, which means that the target keyword should match with your url.
10. Mobile-Friendly : Try to make your website responsive because nowadays people often use mobile to access internet. Most of the traffic of a blog comes from mobile users.
How to do Off-Page SEO ?
On the other hand comes Off-Page SEO factors, such as links from other websites, social media attention and other marketing activities that are different from your website. In this, you have to give more emphasis to quality backlinks, so that you can increase the authority of your website.
One thing you have to understand here is that Off-Page SEO does not only mean link building but it also emphasizes on fresh content, the more and better content you provide to your viewers, the more your website will be liked by Google.
Let us now know about some similar On-Page techniques: -
1. Content : If your website has fresh content, then it will allow Google to always crawl your website for fresh content. Also your content should be meaningful so that it can provide true value to your target audience.
2. Keywords : Choosing the right keywords is very important to rank among SERPs. You should optimize these keywords properly with content so that there is no risk of keyword stuffing and your articles will rank.
3. Long-Tail Keywords : It is very important factor to rank your page. Since it is not so easy to rank in short keyword, therefore you can use long tail keywords in its place, which makes it easier to rank them.
4. LSI Keywords : LSI keywords are those which are very similar to main keywords. Therefore if you use these LSI keywords then viewers can easily access your content.
5. Brokenlinks : These links should be removed as much as possible. Otherwise it gives a bad impression.
6. Guest Blogging : This is a great way to build do-follow backlinks. With this, both bloggers get the benefit.
7. Infographics : With this, you can visually show your viewers your content in a chart form, which makes them more understanding. Together they can also share them.
Conclusion
This will also save their time and they will also get all the information at one confined place. If you have any doubts about this article or you want that there should be some improvement in it, tell us by writing a comment below.
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