WHAT IS BLACK HAT SEO | WHY IT'S DANGEROUS

What is Black Hat SEO and Why it's Dangerous ?

When new bloggers read about What is SEO, then they come across a term called Black Hat SEO, What is Black Hat SEO and Why it's Dangerous ? Is it right for our website or not ? These kinds of questions will definitely come in your mind. In today's post, we are going to tell you about Black Hat SEO in very simple words.


We all know that there is no single method of ranking your website and post in Google. Number of SEO factor, methods and techniques is used for this. Such methods are also used by people which are against the rules of the Search Engine. Which gives rise to Black Hat SEO.


Many new bloggers use Black Hat SEO to rank their website and blog in Search Engine so that they can increase traffic to their website as soon as possible. By doing this, a blogger can rank his website in the Search Engine for some time. But after that they have to suffer its serious consequences. Because the Search Engine blocks such websites which it finds suspiciois or against its algorithms.


So if you are serious about blogging and want to make your future in blogging then you should never make such a mistake.


We do SEO to increase traffic on our website. If it is done correctly then we call it as White Hat SEO. If it is done against the Search Engine rules like Keyword Stuffing, Hidden Pages etc. then we term it as Black Hat SEO. Black Hat SEO can be very dangerous.


In our previous post we talked about What is White Hat SEO and How to do White Hat SEO ? Today we are going to give you complete information about Black Hat SEO. You will also get to know about How Black Hat SEO is done.




Table of Contents :

• What is Black Hat SEO ?

• Black Hat SEO Techniques : How Black Hat SEO is Done ?

• Conclusion

What is Black Hat SEO ?

Black Hat SEO

Black Hat SEO is one such technique of SEO in which such methods are used to get high traffic which are against the rules of the Search Engine. These are done with keeping in mind only about Google robots/crawlers/spiders and ignoring Search Engine rules. These are the bots which crawls our website to find out the content of the website.


You will find many such websites on the internet which will make thousands of links for your website if you pay money to them. These are created by link spam and automated websites. Google is very smart. It's Search Engine bots and spiders easily recognise them and after which your website can be even blocked.


For Example, If your website is about technology and your website is linked to another food website or some irrelevant website. And you if you made thousands of links from such websites, then Google Bots easily identifies them. Why should a food website will point to any technical website. It is treated as a spam after which Google takes necessary steps and your website can be blocked even.


Let me tell you that the Google Search Engine keeps on changing its alogorithm from time to time. So that it can give the best result to his user.


One of its greatest example is - After the Google Panda and Google Penguin updates, many website with high authority were penalized. It caused a lot of damage to the ranking of those websites and also to their value. So you must not try to trick Google or else you will be tricked.


Therefore, we should always work keeping in mind the rules of the Search Engine. Because even if the Search Engine changes its alogorithm, then it should not cause any harm to our website.


The Black Hat SEO techniques are completely opposite to the White Hat SEO techniques. With Black Hat SEO website can be ranked but only for a very short period of time. Now we are going to tell you about some method which comes under Black Hat SEO Techniques.



Also Read 👇


👉 What is SEO Basic SEO Terms for Beginners ?


👉 What is White Hat SEO and Why it's Important ?


👉  How to increase blog traffic ?


👉 On-Page SEO Tutorial for Beginners

Black Hat SEO Techniques : How Black Hat SEO is Done ?

1. Keyword Stuffing

Repeatedly using the keyword ( Keyword Stuffing ) in a post without needing it. This is done only to index post in SERP fast. 


By doing this, the user gets a very bad experince in reading the post. Because the same keyword is repeated without any reason.


New blogger usually make this mistake. Because they do not know about it which turns White Hat SEO into Black Hat SEO.

2. Unrelated Meta Description

In the Meta Description, we have to write details about our post. This is a place where short description of blog article is written so that user can know what content does this post contains. 


If you are repeatedly using keywords and unrelated keywords in this short description so that it can match search query then it becomes a negative part of SEO.


So you must use relevant keywords.

3. Doorway and Gateway Post

This is an incomplete post in which only one type of keyword is used and these are called as Doorway and Gateway post.

4. Duplicate Content

New blogger who does not know much about blogging. They copy paste articles from different sites and publish them on their sites. They even post a single article again and again so that they can get more traffic to their blog but the Search Engine catches such posts very quickly.


You must always write unique articles in an optimized way.

5. Invisible Keywords

As you already know if there are more keywords in a post then it's chances of ranking increase in Search Engine. Invisible Keywords are such keywords which are made invisible with background colours.


Let me Explain- Suppose you have written an article and let us say you are using a keyword Hacking and suppose your the background colour where you are writing the content is white. What they do is they just write Hacking several times and gives them white colour which remains invisible but Search Engine Crwals it. As a result of which chances of ranking that post increases because it has got more keywords in it.


👉Hacking👈 : Between 👉👈 I have written the word "Hacking" but it is invisible for you. This is because I am using white background to write it and I have applied white colour to it. See it is underlined. Try to copy and paste it somewhere you will get to see the result.

Conclusion

In this article we have learn't about What is Black Hat SEO and Why it's Dangerous ? I hope you have understood it completely. It has always been my practise to provide complete information on this topic to my readers so that they don't have to search for further information anywhere else on the internet.


This will also save their time and they will get all the information at a single place. If you think that there should be some chnages in the article or you want some modification in it then tell us by commenting below.


I hope you have liked my article on What is Black Hat SEO and Why it's Dangerous ? If you have liked my article then share it with your blogger friends who are beginners and also share on social sites so that other could get benefit from it. Keep visiting and Thanks For Reading.