WHAT IS WHITE HAT SEO AND WHY IT'S IMPORTANT

What is White Hat SEO and Why it's Important ?

So as we all know, How Important is SEO for our blog to increase its organic traffic. If you don't know about SEO Click Here. For this, we have to follow many SEO factors. Today we will tell you about the White Hat SEO Technique, What is White Hat SEO and Why it's Important ?


People who have been in blogging field for a long period of time are very well aware of Black Hat SEO and White Hat SEO Techniques. However, the new bloggers who has just started stepped in blogging field does not know about these techniques. 


They are more attracted towards Black Hat SEO technique without its knowledge only because it will help them to rank fast. As a result of which Google penalise them. Leaving behind the White Hat SEO Techniques which is a fair way to rank website or blog. So if you want to make blogging as your career, then you should must know about these techniques.


When new bloggers do SEO i.e. Search Engine Optimization, they makes lots of mistakes. Which later turns White Hat SEO into Black Hat SEO. 


For Example:- Using a keyword more than the limit of Search Engine Guidelines. This is called as Keyword Stuffing.


Black Hat SEO has a very bad effect on our website. With this your website cannot be ranked in the Google SERP ( Search Engine Result Page ). Even if your post gets ranked it will only appear for a short period of time because Search Engine bots identifies them. And then your website can also be blocked by Search Engine. So you should know about SEO techniques. Along with it you should also have the knowledge about, which one is good i.e. White Hat SEO and which one is bad i.e. Black Hat SEO.



Table of Contents :


• Types of SEO Techniques ?

• What is White Hat SEO ?

• White Hat SEO Techniques. How to do White Hat SEO?


• Conclusion

Types of SEO Techniques :

Generally there are two types of SEO Techniques :-

1. White Hat SEO

2. Black Hat SEO


Let me know explain you these techniques.


One that follows the Guidelines of every Search Engine, which has been named as White Hat SEO and the other which is against the Search Engine Guidelines, which has been named as Black Hat SEO.


A lot of new bloggers get's worried about these techniques. If you are one of them and don't know what are these then keep on reading this article. I will explain you in a very simple way.


There are many articles on White Hat SEO vs Black Hat SEO on the Internet. But no website or blog has seperate articles on Black Hat SEO and White Hat SEO. So in this post we will tell you about What is White Hat SEO and Why it's Important ? So that new bloggers can understand about these SEO techniques very well. And they also should be able to follow Search Engine Guidelines while doing SEO of their website or blog.

What is White Hat SEO ?

White Hat SEO

There is always two way of doing everything. A bad way and a good or a shortcut and a straight way. In the world of Internet SEO also works in the same way.


Now it depends on us which way we have to go. If we follow a shortcut or a bad way then we can never reach our destination whereas if we choose to follow a good and straight way then we can reach our desitination easily, even if it takes a little longer time. 


White Hat SEO is also one such method or way by following which you can become a successful and famous blogger. For this, you have to do SEO of your website and also you have to write post according to the rules of Google Search Engines or all other Search Engines.


If I tell you in a straight forward way, then every Search Engine has some Guidelines and Rules. We have to do the Search Engine optimization of our website by following them only and not going against it or ignoring them. This type of SEO techniques is reffered to as White Hat SEO Technique. This is very important for our website or blog to rank in SERP ( Search Engine Result Page ).



Also Read 👇


👉 How to increase blog Organic Traffic ?


👉 Off-Page SEO Tutorial for Beginners


👉 What is Black Hat SEO and Why it's Dangerous ?


👉 SEO for Beginners ? Basic Terms and Meanings

White Hat SEO Techniques : How to do White Hat SEO ?

1. Quality content

You must have heard from every blogger saying that Content is the King. Yes, it is. Because if you are writing quality content ( unique content ) and not quantity, then the post will automatically rank in the Search Engine. This is one of the biggest example of White Hat SEO.

2. Website Speed

The website which opens quickly get's benefits more from the Search Engine than the rest of the website. If your website has slow loading time then the Search Engine receives negative signals and this can result in traffic loss. 


Because on an average a user stays on a website only if it' load within 2 to 3 seconds or else they move to other website. This will also cause increase in bounce rate of your website.

3. Easy and Good Navigation

Your website should be properly designed for users and should be user friendly. It should conatin proper navigation, so that user can find what he is looking for. Such websites are even liked by Search Engine and it ranks them.

4. Title and Meta - Description

The title and Meta Description of the post should be kept according to the content of the post. Do not repeat keywords in Title and Meta Description or use irrelevant keywords to match search queries. You should only use keywords which are related to content of your post in Meta Description.

5. Using Keywords

Every Search Engine works on the keyword itself. But for this you should use the keyword at the right place in the post like - 


• Post Title

• Post URL

• First Paragraph of the Post

• Text of the Post

• In Heading Elements ( H1, H2, H3 etc. )

• Meta Description

• Image alt Tag

• Last paragraph of the Post

• Keyword Density


It is very important to take care of keyword density while writing your post. Otherwise your White Hat SEO will turn into Black Hat SEO. So use only 2-5% of keywords in your post. And use the related keyword only from that post. Your content should be keyword rich i.e. it should contains wherever it requires and it should not be keyword stuffed i.e. using keywords multiple time even if it is not required at that place.

6. Quality Backlinking and Link Building

Getting quality backlinks for your website from other websites which is of same niche increases the authority of your website in the Search Engine. It is used in both Black Hat SEO and White Hat SEO techniques. If you make a link to your website in a natural way, then it is White Hat SEO Technique. If you are creating fake backlinks then it is under Black Hat SEO Technique.

Conclusion

In this article we have learn't about White Hat SEO Technique, What is White Hat SEO and Why it's Important ? I hope you have understood it. It has always been my practise to deliver an article on this topic to my readers so that they don't have to search for any other information anywhere regarding this topic.

This will also save their time and they will get all the information at a single place. If you think that there should be some change in the article or you want some modification in it, then tell us by commenting below.

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