What is SEO and How to do SEO for Beginners ?
What is SEO and How to do SEO for Beginners? Why is it important for Blog? This question often troubles many new bloggers. In this digital age , if you want people to know you, then getting online is the only way where millions of people will get to know you by your work.You can present yourself by video or by writing quality contents. In this way you can reach peoples. But to do this, you have to come in the first pages of search engines because these are the pages which visitors like more and also trust.
However, the task is not easy. You have to optimize your articles according to Search Engine requirements, just like you do a project on any subject. They have to be properly optimized so that they can rank in the Search Engine. And this process is called SEO. Whereas in this article of today, we will get information about What is SEO and how to do SEO for Beginners.
SEO is the life of Blogging. This is because if you want to write any good article and if your article is not ranked properly then the chances of getting traffic on it are negligible. In such a situation, all the hard work of the writers goes into the water.
So if you are serious about blogging, then you must keep information about SEO. By doing this, they will be useful in your later work. There are no fixed rules for SEO because it keeps changing according to the changes made in the Algorithms of a Search Engine.
One thing must be noted that if someone tells you that he is a big SEO expert, never believe him because till date no one has been able to master SEO.
This is the same thing and it changes with time and according to the need. But still there are some fundamentals of Google SEO guide which are always the same. Therefore it's important to keep yourself updated through new techniques, specially the bloggers.
With this, you will know about the trends going on in the market, so that you can also make necessary changes in your articles, which will help you rank later.
SEO is the most important thing to get make your blogger carrier successful. Today we will know What is SEO ( Search Engine Optimization ) and it's importance in blogging.
Table of Contents :
• What is SEO ( Search Engine Optimization ) ?
• Why SEO is important for Blog ?
• What are the Types of SEO ?
i.) On-Page SEO
a.) How to do On-Page SEO ?
ii.) Off-Page SEO
a.) How to do Of-Page SEO ?
iii.) Local SEO
a.) Local SEO Examples
iv.) Difference Between SEO and Internet Marketing
• Difference Between SEO and SEM
• Basic Terms of SEO ?
• What are Organic and Inorganic Search Results ?
• Conclusion
What is SEO ( Search Engine Optimization ) ?
 |
| SEO for Beginners |
SEO or Search Engine Optimization is a technique that helps us to bring our blog page to the top results of the search engine. We all know What is a Search Engine. The most popular Search Engine of the world is Google, apart from this, search engines like Bing, Yahoo also exists. By doing SEO, we can keep our blog to the top-most position of Search Results in any Search Engine.
E.g. If you Google a keyword , then Google will show you all the contents related to that keyword. These contents which we see all come from different blogs.
The result we see at the top is at No.1 rank in Google. It has retained its place at the top. No.1 means that SEO of that particular blog is excellent, due to which it gets more visitors. Also visitors think the topmost sites to be trustworthy. Therefore, that partiular blog gets popular.
With the help of SEO we can rank our blog to No.1 position in any Search Engine. This is a technique that increases the number of visitors in your website by placing it on top of the search result of the search engine.
If your website is ranking on No.1 position i.e. at the top of the search result, then visitors will first click on your website link, which increases the chances of getting more and more traffic to your site and as a result of which your income also increases. SEO is very important factor to increase Organic Traffic of your website or blog.
Know you must have known What is SEO ? Now let's now know Why SEO is important for the blog. SEO is used to make our websites accessible to peoples easily.
Suppose I have created a website and published good high quality contents in it too, but if I did not use SEO, then my website will not reach people and it will become just like a useless stuff on Internet.
If a user searches for a keyword and by chance your website contains articles related to it and if your website is not optimized, then the Search Engine wont be able to crwal your website. Neither it will recommend your website in Search Results nor you will be able to store the content of the website on your database. It will be very difficult to have traffic on your website.
Understanding SEO is not so difficult, if you know it, then you can make your blog very better and increase its value in the search engine.
After learning and using SEO on your website, you won't get its results immidiately. You have to keep patience to get better results and you should keep on doing your work. Because the fruit of patience is sweet and you will definitely see the color of your hard work.
Like I have already said that to increase rank and traffic of our blog you must optimise your blog by SEO. Now we will know about the importance of search engine optimization:
• Most users use search engines in the internet to get answers to their questions. In such a situation, they pay more attention to the top results shown by the search engine. In such a situation, if you also want to come in front of people, then you will also have to take help of SEO to rank the blog.
• SEO is not only for optimising your website according to Search Engines, but by having good hand on SEO, you will be able to enhance the user experience and also you can increase the usability of your website. SEO is basically a carrier field and nowdays many peoples are getting into to it by considering it as their carrier.
• Users trust only the results on the first page mostly the top links and this increases the trust of that website. Therefore it is very important to know in the context of SEO.
• Social Promotion of your website is also done by SEO. Like many people who reads your articles daily are likely to share them on Social networking sites like Facebook, Twitter, Instagram, Whatsapp, and this helps to increase the traffic of your website.
• SEO is the main factor to increase traffic of any website or blog.
• SEO helps you stay ahead in any competition. For example, if two websites are selling similar things, then the website that is SEO optimized attracts more customers and their sales also increase, whereas the other are not able to do that much.
Also Read 👇
👉 How to become a Professional Blogger ?
👉 On-Page SEO tutorial for Beginners.
👉 Off-Page SEO tutorial for Beginners.
👉 How to increase Organic traffic of blog ?
SEO are mainly of two types, On-Page SEO and Off-Page SEO. The work of these two is completely different, let us also know about them.
• On Page SEO
• Off Page SEO
• Local SEO
On-Page SEO is done on your blog. This means designing your website in a SEO friendly way.
The tempelate of your website should be SEO friendly i.e. it should be responsive. Responsive tempelates means, it will resize itself according to users device on which he / she is browsing. Writing good contents and using good keywords in them which are mostly searched in search engine.
Using keywords in the right place in the page such as Title, Meta description, Using keywords in content makes it easy for Google to know what your content is about and helps us to quickly rank your website on first page of Google search results. By which the traffic of your blog increases.
Here we will learn about some techniques with the help of which we will be able to do On-Page SEO in a good way to our blog or website.
Website Speed is one of the most important factor from SEO point of view. It has been found from a survey that any Visitor stays at most 5 to 6 seconds on a blog or website.
If the website does not open within this time, then he leaves and migrates to another website. It is a negative point from SEO point of view because if this happens then Google receives a negative signal indicating some faults in websites like, slow loading time or website is poor. It will also drop your SEO rank. So keep the size of your site as small as possible so that its speed remains optimized i.e. it can load fast.
Below I have mentioned some keypoints which will help to boost up the speed of your website or blog.
• Use simple and attractive theme
• Do not use more plugins
• Keep image size to a minimum
• Use W3 Total cache and WP super cache plugins
The navigation of a website should be easy and user friendly so that visitors can easily navigate through them without facing any problem and it even applies for Google. This helps to increase your SEO rank.
Make the title tag in your website very good so that if any visitor reads it, then he should click it as soon as possible, this will also increase your CTR.
How a Title Tag should be: - Keep your Title Tag within a limit of 65 characters because Google ignores whatever comes after the 65th character.
You should must keep the URL of your post simple but it should also be keyword rich. It should must contain the targeted keywords.
This is a great way to rank your post. With this you can interlinking your related pages with each other. With this, all your Interlinked pages can be easily ranked.
Make sure to use images in your website post. Because you can get a lot of traffic from images, so do not forget to put Alt Tag in it while using the image.
As we all know about the content, this is a very important factor. Because Content is also called King and the better your content will be, the better will be the valuation of the site.
Therefore, write content of at least 800 words.
In this way you can give a complete information and it is also a positive factor for increasing SEO. Never steal or copy content from anyone else.
8. Heading
One of the most important factor of SEO is the heading of your article. You should give special attention while writing your articles headings. The article title should always be kept in H1 tag, and rest of the headings should go accordingly like H2, H3, H4 etc. and not like H1, H4, H2, H3. With this, you must use the focused keyword.
9. Keywords
When writing an article, use LSI Keywords. With this, you can easily link people's Searches. The important keywords should be BOLD as to draw attention of the Search Enginges and visitors so that they can easily understand what's the content under it. It is also a important SEO factor.
These were some information about On-Page SEO.
Off-Page SEO works outside of a blog. This is mainly like a promotion. You go to other websites and comment on their posts by leaving your website link, this is called backlink. Backlink makes the website very profitable. Backlinks increases traffic of your website. It is coumpulsory for a website to have backlinks.
Make an attractive page of your website on social networking sites like Facebook, twitter, Quora and increase your followers, there are chances of increasing more visitors to your website.
Those who are very popular blogger, submit guest posts on their blog, this will let the visitors coming to their blog to know you and they will click on the link of your website which will also increase your traffic.
Here, I will tell you about some Off Page SEO Techniques, which will prove to be very useful for you.
1. Submission on Search Engine: Submit your website correctly on all Search Engines.
2. Bookmarking: The page and post of your blog or website should be submitted in the bookmarking website.
3. Directory Submission: Submit your website or blog in a directory with popular high PR.
4. Social Media: Make a profile on your blog or website page and social media and add a link to your website like Facebook, Google, twitter, LinkedIn.
5. Classified Submission: You should advertise your website for free by going to the Free Classified Website.
6. Q & A Site: You can go to the website with the question and answer and ask any question and put a link to your site.
7. Blog Commenting: By visiting blog related to your blog, you can comment on their posts and put a link to your website (link should be placed where the website is written).
8. Pin: You can post the image of your website on pinterest, this is a very good way to increase traffic.
9. Guest Post: You can do a guest post by visiting the related blog from your website, it is best that from where you can take a do-follow link and that too in the right way.
Often people ask What is Local SEO? If I believe, the answer is hidden in the question itself.
If you break the word, Local SEO, then it forms two words Local and SEO. That is, this SEO is done for audience of a particular area or for a locality.
By using this technique, you can optimise your website or blog to rank better in a particular area or locality. Loacl SEO are mainy for Local Business which extends upto a limited area or locality.
With the help of a website you can target the entire internet, whereas if you want to target only a paticular locality, then for this you will have to use Local Seo.
In this, you have to optimise your business details such as Business name, location, engaging hours, contact information. At the same time, to say it briefly, then, you have to optimize your site in such a way that people can know you not only online but also offline.
If you have a Coaching Center, where people come to visit you often, then you should optimize your website, in such a way that people can reach you easily in real life.
Here, you only target a local area of ​​your own and optimize your site accordingly. Such type of SEO is known as " Local SEO ".
Many people have doubts about SEO and Internet Marketing. They think that these two are often the same. However, I want to make it clear for you people that SEO is a tool or technique without which Internet Marketing is not possible at all. So, mainly SEO is a part of Internet Marketing. It makes Internet Marketing very easy to use.
" SEO is an important part of SEM ", this is main difference between them. Let's know about it.
SEO is a process or a technique by which a blogger optimises its website in order to rank blog on topmost result of a Search Engines. It increases traffic and ranking of a blog.
SEM is mainly a marketing process. In this you can make your blog more visible to search engines in order to get traffic whether it is free traffic (SEO) or paid traffic (Paid Search Advertisement).
The main objective of SEO is to optimize your blog or website properly so as to get better ranking in the search engine. At the same time, SEM will also help to get more than SEO. Because it is not only limited to free traffic but it also includes other methods like PPC advertising etc.
If you have a blog or a website, then you might have a brief idea about basics of SEO and its functioning. But there are many who don't know even full form of SEO.
That's why I thought that you should be informed about some very important SEO Terms so that you too can get to know about it.
• Backlinks: Also known as inlink or simply link. It is a hyperlink in another website which points towards your website. Backlinks are very important from SEO point of view, as it directly enhances the search ranking of any blog or website.
• PageRank: It is an algorithm used by Google which estimates the most important pages on the web.
• Anchor text: Anchor text is a type of text that is clickable. If your Keyword is mentioned in your Anchor Text, then it will also help you a lot in terms of SEO.
• Title Tag: It is primarily the title of any web page and important factor for Google's Search Algorithm.
• Meta Tags: Meta Tags are used to provide keywords. It mainly consist of keywords of your niche. A user can get to know about contents by reading the meta-description tags.
• With the help of Search Algorithm: Using it we can find which web pages that are relevant in the whole Internet. About 200 algorithms work in Google's Search Algorithm.
• SERP ( Search Engine Results Page ): It basically shows up the relevant pages according to Google Search Engines.
• Keyword Density: Keyword Density means number of times a Keyword has been used in an article. Keyword density is very important factor in context of SEO.
• Keyword Stuffing: Like I already said that Keyword Density is very important from SEO point of view, but if a Keyword is used more than the required number of times then it is called Keyword Stuffing.
It is a Negative part of SEO because it has a negative impact on SEO which decreases SEO rank of your website.
• Robots.txt: This is nothing more than a file that is kept in the root of the domain. Using this, search bots are informed about how the structure of the website is.
SERP (Search Engine Result Page) - Organic and Inorganic, these are the two types of listing on SERP .
In this, we have to pay Google for Inorganic Listing. That is, these are Paid and you have to pay money in it.
While the Organic Listing is completely free, that is, without paying any money, we can also come to the top page of Google, but for this you have to do SEO first.
In this article we learn't about What is SEO and How to do SEO for Beginners ? I hope you must have understood What is SEO. It has always been my practise to provide my readers with full information on Search Engine Optimization so that they don't have to look for any further information on internet.
This will also save their time and they will get all the information at a single place. If you think that there should be some change in it or want some modification, then tell us by commenting below.
I hope you have liked this article on What is SEO and How to do SEO for Beginners ? If you have liked this article then share it with your blogger friends, relatives , on Social Sites like Facebook, Whatsapp, Twitter, Instagram etc. so that it would benefit them also. Keep visiting and Thanks for Reading.
E.g. If you Google a keyword , then Google will show you all the contents related to that keyword. These contents which we see all come from different blogs.
The result we see at the top is at No.1 rank in Google. It has retained its place at the top. No.1 means that SEO of that particular blog is excellent, due to which it gets more visitors. Also visitors think the topmost sites to be trustworthy. Therefore, that partiular blog gets popular.
With the help of SEO we can rank our blog to No.1 position in any Search Engine. This is a technique that increases the number of visitors in your website by placing it on top of the search result of the search engine.
If your website is ranking on No.1 position i.e. at the top of the search result, then visitors will first click on your website link, which increases the chances of getting more and more traffic to your site and as a result of which your income also increases. SEO is very important factor to increase Organic Traffic of your website or blog.
Why SEO is Important for Blog ?
Know you must have known What is SEO ? Now let's now know Why SEO is important for the blog. SEO is used to make our websites accessible to peoples easily.
Suppose I have created a website and published good high quality contents in it too, but if I did not use SEO, then my website will not reach people and it will become just like a useless stuff on Internet.
If a user searches for a keyword and by chance your website contains articles related to it and if your website is not optimized, then the Search Engine wont be able to crwal your website. Neither it will recommend your website in Search Results nor you will be able to store the content of the website on your database. It will be very difficult to have traffic on your website.
Understanding SEO is not so difficult, if you know it, then you can make your blog very better and increase its value in the search engine.
After learning and using SEO on your website, you won't get its results immidiately. You have to keep patience to get better results and you should keep on doing your work. Because the fruit of patience is sweet and you will definitely see the color of your hard work.
Like I have already said that to increase rank and traffic of our blog you must optimise your blog by SEO. Now we will know about the importance of search engine optimization:
• Most users use search engines in the internet to get answers to their questions. In such a situation, they pay more attention to the top results shown by the search engine. In such a situation, if you also want to come in front of people, then you will also have to take help of SEO to rank the blog.
• SEO is not only for optimising your website according to Search Engines, but by having good hand on SEO, you will be able to enhance the user experience and also you can increase the usability of your website. SEO is basically a carrier field and nowdays many peoples are getting into to it by considering it as their carrier.
• Users trust only the results on the first page mostly the top links and this increases the trust of that website. Therefore it is very important to know in the context of SEO.
• Social Promotion of your website is also done by SEO. Like many people who reads your articles daily are likely to share them on Social networking sites like Facebook, Twitter, Instagram, Whatsapp, and this helps to increase the traffic of your website.
• SEO is the main factor to increase traffic of any website or blog.
• SEO helps you stay ahead in any competition. For example, if two websites are selling similar things, then the website that is SEO optimized attracts more customers and their sales also increase, whereas the other are not able to do that much.
Also Read 👇
👉 How to become a Professional Blogger ?
👉 On-Page SEO tutorial for Beginners.
👉 Off-Page SEO tutorial for Beginners.
👉 How to increase Organic traffic of blog ?
What are the Types of SEO ?
SEO are mainly of two types, On-Page SEO and Off-Page SEO. The work of these two is completely different, let us also know about them.
• On Page SEO
• Off Page SEO
• Local SEO
1. On-Page SEO
On-Page SEO is done on your blog. This means designing your website in a SEO friendly way.
The tempelate of your website should be SEO friendly i.e. it should be responsive. Responsive tempelates means, it will resize itself according to users device on which he / she is browsing. Writing good contents and using good keywords in them which are mostly searched in search engine.
Using keywords in the right place in the page such as Title, Meta description, Using keywords in content makes it easy for Google to know what your content is about and helps us to quickly rank your website on first page of Google search results. By which the traffic of your blog increases.
How to do On Page SEO
Here we will learn about some techniques with the help of which we will be able to do On-Page SEO in a good way to our blog or website.
1. Website Speed
Website Speed is one of the most important factor from SEO point of view. It has been found from a survey that any Visitor stays at most 5 to 6 seconds on a blog or website.
If the website does not open within this time, then he leaves and migrates to another website. It is a negative point from SEO point of view because if this happens then Google receives a negative signal indicating some faults in websites like, slow loading time or website is poor. It will also drop your SEO rank. So keep the size of your site as small as possible so that its speed remains optimized i.e. it can load fast.
Below I have mentioned some keypoints which will help to boost up the speed of your website or blog.
• Use simple and attractive theme
• Do not use more plugins
• Keep image size to a minimum
• Use W3 Total cache and WP super cache plugins
2. Website Navigation
The navigation of a website should be easy and user friendly so that visitors can easily navigate through them without facing any problem and it even applies for Google. This helps to increase your SEO rank.
3. Title Tag
Make the title tag in your website very good so that if any visitor reads it, then he should click it as soon as possible, this will also increase your CTR.
How a Title Tag should be: - Keep your Title Tag within a limit of 65 characters because Google ignores whatever comes after the 65th character.
4. How to write the URL of the Post
You should must keep the URL of your post simple but it should also be keyword rich. It should must contain the targeted keywords.
5. Internal Link
This is a great way to rank your post. With this you can interlinking your related pages with each other. With this, all your Interlinked pages can be easily ranked.
6. Alt Tag
Make sure to use images in your website post. Because you can get a lot of traffic from images, so do not forget to put Alt Tag in it while using the image.
7. Content, Heading and Keyword
As we all know about the content, this is a very important factor. Because Content is also called King and the better your content will be, the better will be the valuation of the site.
Therefore, write content of at least 800 words.
In this way you can give a complete information and it is also a positive factor for increasing SEO. Never steal or copy content from anyone else.
8. Heading
One of the most important factor of SEO is the heading of your article. You should give special attention while writing your articles headings. The article title should always be kept in H1 tag, and rest of the headings should go accordingly like H2, H3, H4 etc. and not like H1, H4, H2, H3. With this, you must use the focused keyword.
9. Keywords
When writing an article, use LSI Keywords. With this, you can easily link people's Searches. The important keywords should be BOLD as to draw attention of the Search Enginges and visitors so that they can easily understand what's the content under it. It is also a important SEO factor.
These were some information about On-Page SEO.
2. Off-Page SEO
Make an attractive page of your website on social networking sites like Facebook, twitter, Quora and increase your followers, there are chances of increasing more visitors to your website.
Those who are very popular blogger, submit guest posts on their blog, this will let the visitors coming to their blog to know you and they will click on the link of your website which will also increase your traffic.
How to do Off-Page SEO
1. Submission on Search Engine: Submit your website correctly on all Search Engines.
2. Bookmarking: The page and post of your blog or website should be submitted in the bookmarking website.
3. Directory Submission: Submit your website or blog in a directory with popular high PR.
4. Social Media: Make a profile on your blog or website page and social media and add a link to your website like Facebook, Google, twitter, LinkedIn.
5. Classified Submission: You should advertise your website for free by going to the Free Classified Website.
6. Q & A Site: You can go to the website with the question and answer and ask any question and put a link to your site.
7. Blog Commenting: By visiting blog related to your blog, you can comment on their posts and put a link to your website (link should be placed where the website is written).
8. Pin: You can post the image of your website on pinterest, this is a very good way to increase traffic.
9. Guest Post: You can do a guest post by visiting the related blog from your website, it is best that from where you can take a do-follow link and that too in the right way.
3. Local SEO
If you break the word, Local SEO, then it forms two words Local and SEO. That is, this SEO is done for audience of a particular area or for a locality.
By using this technique, you can optimise your website or blog to rank better in a particular area or locality. Loacl SEO are mainy for Local Business which extends upto a limited area or locality.
With the help of a website you can target the entire internet, whereas if you want to target only a paticular locality, then for this you will have to use Local Seo.
In this, you have to optimise your business details such as Business name, location, engaging hours, contact information. At the same time, to say it briefly, then, you have to optimize your site in such a way that people can know you not only online but also offline.
Local SEO Examples
If you have a Coaching Center, where people come to visit you often, then you should optimize your website, in such a way that people can reach you easily in real life.
Here, you only target a local area of ​​your own and optimize your site accordingly. Such type of SEO is known as " Local SEO ".
Difference between SEO and Internet Marketing
Many people have doubts about SEO and Internet Marketing. They think that these two are often the same. However, I want to make it clear for you people that SEO is a tool or technique without which Internet Marketing is not possible at all. So, mainly SEO is a part of Internet Marketing. It makes Internet Marketing very easy to use.
Difference between SEO and SEM
" SEO is an important part of SEM ", this is main difference between them. Let's know about it.
SEO is a process or a technique by which a blogger optimises its website in order to rank blog on topmost result of a Search Engines. It increases traffic and ranking of a blog.
SEM is mainly a marketing process. In this you can make your blog more visible to search engines in order to get traffic whether it is free traffic (SEO) or paid traffic (Paid Search Advertisement).
The main objective of SEO is to optimize your blog or website properly so as to get better ranking in the search engine. At the same time, SEM will also help to get more than SEO. Because it is not only limited to free traffic but it also includes other methods like PPC advertising etc.
Basic Terms of SEO
If you have a blog or a website, then you might have a brief idea about basics of SEO and its functioning. But there are many who don't know even full form of SEO.
That's why I thought that you should be informed about some very important SEO Terms so that you too can get to know about it.
• Backlinks: Also known as inlink or simply link. It is a hyperlink in another website which points towards your website. Backlinks are very important from SEO point of view, as it directly enhances the search ranking of any blog or website.
• PageRank: It is an algorithm used by Google which estimates the most important pages on the web.
• Anchor text: Anchor text is a type of text that is clickable. If your Keyword is mentioned in your Anchor Text, then it will also help you a lot in terms of SEO.
• Title Tag: It is primarily the title of any web page and important factor for Google's Search Algorithm.
• Meta Tags: Meta Tags are used to provide keywords. It mainly consist of keywords of your niche. A user can get to know about contents by reading the meta-description tags.
• With the help of Search Algorithm: Using it we can find which web pages that are relevant in the whole Internet. About 200 algorithms work in Google's Search Algorithm.
• SERP ( Search Engine Results Page ): It basically shows up the relevant pages according to Google Search Engines.
• Keyword Density: Keyword Density means number of times a Keyword has been used in an article. Keyword density is very important factor in context of SEO.
• Keyword Stuffing: Like I already said that Keyword Density is very important from SEO point of view, but if a Keyword is used more than the required number of times then it is called Keyword Stuffing.
It is a Negative part of SEO because it has a negative impact on SEO which decreases SEO rank of your website.
• Robots.txt: This is nothing more than a file that is kept in the root of the domain. Using this, search bots are informed about how the structure of the website is.
What are Organic and Inorganic Search Results ?
SERP (Search Engine Result Page) - Organic and Inorganic, these are the two types of listing on SERP .
• Inorganic Search
• Inorganic Search
Conclusion
This will also save their time and they will get all the information at a single place. If you think that there should be some change in it or want some modification, then tell us by commenting below.
I hope you have liked this article on What is SEO and How to do SEO for Beginners ? If you have liked this article then share it with your blogger friends, relatives , on Social Sites like Facebook, Whatsapp, Twitter, Instagram etc. so that it would benefit them also. Keep visiting and Thanks for Reading.
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